F&B Concept Creation — Restaurant concept development and Concept & Design Brief

Concept brief

Required, 100 to 300 characters.

A bit more detail helps us shape a sharper delivery0 / 300

Additional context (optional)

Up to 200 characters.

Optional — anything useful helps0 / 200

Cuisines

1 to 3 cuisines, weights sum to 100%, none below 20%. Aselios writes the menu to the split you set here and counts it dish by dish — expect to land within a few points of it, not to be handed a different balance.

Weights sum: 100%

Menu Restrictions

Multi-select. None is mutually exclusive.

None

No specific dietary or operational restrictions applied.

Vegetarian-Friendly

Includes thoughtful vegetarian options without fully restricting the concept or menu.

Vegan-Friendly

Takes plant-based dining into consideration while maintaining overall menu flexibility.

Halal

Concept and menu developed with halal-friendly ingredients and preparation considerations.

Kosher

Concept and menu designed with kosher dietary considerations in mind.

Alcohol-Free Cooking

No dish is built on alcohol — no wine or beer reductions, no deglazing with spirits, no flambé, no alcohol-based marinades or dessert soaks.

Drinks direction (optional)

We propose three cocktail programmes to choose from. Pick up to 3 starting points, or leave it to us.

Nothing selected — we will propose three that suit the venue, for you to choose from.

Positioning

Fast Casual

Higher-quality ingredients, improved design, and more customization while maintaining streamlined service.

Casual Dining

Accessible full-service restaurants with broad market appeal and relaxed atmosphere.

Premium Casual / Midscale Dining

Elevated food, design, and service standards while remaining approachable and commercially accessible.

Lifestyle Dining

Experience-driven venues where atmosphere, design, social energy, and identity are as important as the food itself.

Upscale Dining

Refined service, premium ingredients, and stronger occasion-based dining experience.

Fine Dining

Highly curated culinary experience with elevated craftsmanship, service rituals, and destination-level ambition.

Operations

Seating capacity (optional)

Delivery offeredTakeaway available

This venue is part of / attached to a hotel F&B proposition

Tick when the concept sits inside a hotel (lobby, rooftop, all-day, signature restaurant). Switches the agent to a hotel-attached register — capture-rate roadmap, concierge briefing, longer dev cycle. Leave unticked for standalone venues.

What matters most to you?

Pick 2 or 3

Maximum commercial upsideAim for a high-potential, market-leading conceptReduce business riskPrioritise proven demand and a stronger likelihood of successSpeed to marketGet the concept open and trading as quickly as possibleLocal authenticityPrioritise local talent, suppliers and resources over specialist importsOperational simplicityKeep day-to-day operations efficient and manageableBuild a scalable brandCreate a concept with potential to grow beyond one locationLocal relevance & community appealBecome a destination people feel connected toYear-round resiliencePrioritise consistent demand and stronger cash-flow resilience

Email (to receive the brief in PDF from hello@aselios.com)

You can sign in to your dashboard with your email and a one-time access code.

Add the full Menu Creation deliverable +$99 instead of $129 on its own — save $30

Upgrade the light menu guide in your brief to a complete, audit-grade menu deliverable, matched to the concept direction you choose.

What is inside the Menu Creation add-on

Complete menu — starters, mains, sides, desserts, plus set and kids menus where the concept warrants.
Full drinks blueprint — wine list architecture, signature cocktails (alcoholic and zero-proof), beer, and coffee or tea programs.
Menu design and tableware direction, with per-dish allergen labelling.
Service notes — where to upsell, which dishes travel for delivery, and any points of attention worth reading before you print.

After payment, you will choose one of three concept directions, and your Concept & Design Brief is generated around it.

Build the right concept

Let us set the base of your new concept