F&B Concept Development & Restaurant Concept Brief | From $279

Cuisines

1 to 3 cuisines, weights sum to 100%, none below 20%. Aselios writes the menu to the split you set here and counts it dish by dish — expect to land within a few points of it, not to be handed a different balance.

Weights sum: 100%

Menu Restrictions

Multi-select. None is mutually exclusive.

None

No specific dietary or operational restrictions applied.

Vegetarian-Friendly

Includes thoughtful vegetarian options without fully restricting the concept or menu.

Vegan-Friendly

Takes plant-based dining into consideration while maintaining overall menu flexibility.

Halal

Concept and menu developed with halal-friendly ingredients and preparation considerations.

Kosher

Concept and menu designed with kosher dietary considerations in mind.

Alcohol-Free Cooking

No dish is built on alcohol — no wine or beer reductions, no deglazing with spirits, no flambé, no alcohol-based marinades or dessert soaks.

Drinks direction (optional)

We propose three cocktail programmes to choose from. Pick up to 3 starting points, or leave it to us.

Nothing selected — we will propose three that suit the venue, for you to choose from.

Positioning

Fast Casual

Higher-quality ingredients, improved design, and more customization while maintaining streamlined service.

Casual Dining

Accessible full-service restaurants with broad market appeal and relaxed atmosphere.

Premium Casual / Midscale Dining

Elevated food, design, and service standards while remaining approachable and commercially accessible.

Lifestyle Dining

Experience-driven venues where atmosphere, design, social energy, and identity are as important as the food itself.

Upscale Dining

Refined service, premium ingredients, and stronger occasion-based dining experience.

Fine Dining

Highly curated culinary experience with elevated craftsmanship, service rituals, and destination-level ambition.

Operations

Seating capacity (optional)

Delivery offeredTakeaway available

This venue is part of / attached to a hotel F&B proposition

Tick when the concept sits inside a hotel (lobby, rooftop, all-day, signature restaurant). Switches the agent to a hotel-attached register — capture-rate roadmap, concierge briefing, longer dev cycle. Leave unticked for standalone venues.

What matters most to you?

Pick 2 or 3

Maximum commercial upsideAim for a high-potential, market-leading conceptReduce business riskPrioritise proven demand and a stronger likelihood of successSpeed to marketGet the concept open and trading as quickly as possibleLocal authenticityPrioritise local talent, suppliers and resources over specialist importsOperational simplicityKeep day-to-day operations efficient and manageableBuild a scalable brandCreate a concept with potential to grow beyond one locationLocal relevance & community appealBecome a destination people feel connected toYear-round resiliencePrioritise consistent demand and stronger cash-flow resilience

Add the full Menu Creation deliverable +$99 instead of $129 on its own — save $30

Upgrade the light menu guide in your brief to a complete, audit-grade menu deliverable, matched to the concept direction you choose.

What is inside the Menu Creation add-on

Complete menu — starters, mains, sides, desserts, plus set and kids menus where the concept warrants.
Full drinks blueprint — wine list architecture, signature cocktails (alcoholic and zero-proof), beer, and coffee or tea programs.
Menu design and tableware direction, with per-dish allergen labelling.
Service notes — where to upsell, which dishes travel for delivery, and any points of attention worth reading before you print.

Add Naming & Identity +$59 instead of $79 on its own — save $20

Twelve venue names built from your chosen concept direction, each with the story behind it and a screen of what is already trading under it in your market. Three are drawn up as logos.

What is inside Naming & Identity

Twelve names, spread across registers — local language, plain, single-word, warm, ambitious — never twelve of the same idea.
The story behind each one: where it comes from and what it means in your market, not a dictionary definition.
An honest territory screen per name — what is already trading under it or close to it, named, with the city.
Nine black-and-white logo marks — the three strongest of the twelve names, three routes each (wordmark, monogram, pictorial). Drawn for names this add-on invents, not for a name you arrive with.
Your pick delivered as editable vector, print-ready PDF and transparent PNG, with a one-page identity sheet.

After payment, you will choose one of three concept directions, and your Concept & Design Brief is generated around it.

Build the right concept

Let us set the base of your new concept